Branding is a word that’s been bandied about lately, but just what does branding mean? If you’re a cow it means one thing, but if you’re a business it means something else entirely! [Read more…]
My partner @social-cindy builds some amazing websites, mobile enhanced, gorgeous to look at, filled with all the smart SEO tricks he has learned over the years. Before we even hand these new sites off to our customers, many of them are ranking on page 1 of Google. We write several blog posts and load them up in advance,we make certain to put plenty of imbedded keywords into the photos. And then…crickets. We offer our services, they politely decline, let me train them on how to post a blog, how to maintain their site, and then….nothing.
With each site we build, we also build Facebook pages, Google+, Twitter, and Pinterest or Houzz pages. Clients are most apt to use those to post out newly completed projects, and we are pleased when they do that. But it’s not the best way to use social media. The best way is to POST ON YOUR BLOG, and then let the blog push out the information to you social media outlets. That way you will cause people who are interested in what you are posting about to VISIT YOUR WEBSITE!!
Those visits cause your Google rankings to rise. It also shows all of the search engines that you take your marketing efforts seriously, and thus they give you a higher level of visibility.Another thing to remember is that your blogs live o your site until forever! They just sit there and every time someone performs a keyword search that pulls that post up into the search engines, it gets more Google Juice. Making a contribution to your overall search engine power.
So Please, people, post all of your cool announcements on your blog, and let your social media pages LINK to them. Please.
What are some mistakes companies make on their business Facebook Page? Mistake Number one, they don’t use it enough. Mistake Number Two, they use their business Facebook Page TOO MUCH. Mistake three, they get way too serious. It’s called social media, not selling media..
Social Cindy manages Facebook pages for all kinds of companies, from plumbers, to pest control, to Realtors and Dentists to professional consulting services. At some point there will be a company that we have been blogging and Facebooking for who will decide they can do it themselves in-house. They assign the task to an office admin, their wife or husband, even one of their children, and that’s okay, we understand. Unfortunately, most of the time, unless they have hired someone who is not only social media savvy, but who also has some marketing and business experience under their belts, it simply doesn’t work out all that well. And to our advantage, they will come back, and this time they are happy to have us do this work for them.
If you simply must manage your own social media, we at Social Cindy would like to offer some advice. Please, don’t pump out a bunch of sales pitches, pushing your products, several times a day. You will quickly start to lose followers. How do I know this? In the very beginning, we tried that. Big mistake.
Go out and post about things that may pertain to your type of business, that support your business, but they come from other, authorative sources. Don’t post more than a few posts per week unless you are running a special. If you do post on Facebook, please, be sure to check your notifications and messages section. People who ask you questions expect you to answer those questions. You will miss some great leads if you simply push things out on your Facebook and Twitter, it is important to interact.
It is also important to have a sense of humor, post something funny or edgy, but keep it PG. Also, share posts from some of your best followers. They will appreciate it. Remember, the key is to be social, hence the label social media!!
Spread the word!!
As a blogger for not only my site, but for others as well, I am sometimes annoyed by people who “steal” my ideas, and even the look and style of my website. While imitation can be flattering, if someone asks permission, or even acknowledges they have borrowed from me, I don’t mind too awfully much, but when I look at something on another person’s site and it has been blatently copied word for word from mine, I get upset. I was chatting with a fellow web person about this, and she wrote a great post on one of her sites, the Work At Home Mafia, addressing the issue:
A good friend of Work At Home Mafia recently posted the following question to us via Facebook: What do you do when a competing website copies your entire website design and look? How do you deal with copycats?
Answer: Well there are really just two options open to you with this happens and believe me, I am very well acquainted with it personally.
There are two approaches:
1. Ignore them and just kick their ass.
2. Make a world class stink about it as a way to get more attention to your site and your work.
Now personally I know 98% of us would be fuming mad and want to crush the offending website like a bug on a vine and scream to the world what this website cooked was up to steal and confuse readers, but you know what? That rarely works. They have their fans, you have yours and you end up looking like a jerk even though you are the victim.
Repeat after me. They don’t have your drive, desire or vision. That’s right. That’s why they walk two steps behind you and pick up your droppings.
So, rather than make a stink, I vote for option 1. Your best bet is putting it out of your mind for a few days and focusing on making progress on your product and marketing strategy, you will eventually feel calmer about the whole thing.
I know it feels like eating crap and you just have to get over the madness. Been there done that.
Take this as a twisted perverse compliment. If someone copycats your work, you must be doing something right… You’re the inventor, they are the copycats. You’ll keep on leading, they’ll keep on following. You are the one with great idea and they lack the ability to cook up a great marketing plan, style and execution so that is why they try to confuse readers by looking like your site.
You can hit back by being a thousand times better than anyone who would steal your idea. If you’re really committed to making this idea of yours work, you owe it to yourself, and your advertisers or viewers to go above and beyond anything the other party would even think to do.
Another tip: Don’t discuss your plans for your website. Yes I know you might like to talk at networking events, online or with other business owners. Seriously, you need some mystery about yourself. You have no idea who that person will share with unknowingly and all your timeline and plans are suddenly common knowledge. So much for #thenextbigthing launching.
Copycats will always be there but they must not confuse you or take you off track of your business plan. Remember you are the innovator. You are the architect of your dreams and they are just someone too lazy and focused to put in the hard work that you have already done. Don’t get caught up in their show but be the star of your own. Ignore them.”
I am a member of a local BNI chapter in Sebastian Florida. My husband and partner is a member of the Vero Beach BNI Chapter. When we relocated here from South Orange County we began preaching the gospel of Web and Social Media. While most of our members were polite and welcoming, they were not sure this whole Web thing was necessary. Many of them had some form of website already, and even though they had knowledge of social media outlets, getting them to understand and accept the value of social media was even tougher. We would get comments like,
“Oh I was on Facebook, I HATE Facebook, never use it, it’s terrible”.
It was easy to feel discouraged, but then a funny thing happened. One by one they started to understand. And it was not because of anything we said, it was potential customers and referrals asking for their website, and their Facebook pages. Suddenly it was them coming up to us saying, “when can you get this thing done for me ? I need a good Website and a Facebook page”. That was music to our ears.
Some people just want to sell you a website, or social media program. We want to help people to grow their business. At Social Cindy, it’s not just about selling you something, that’s just not how we roll. In fact for some business owners, building a whole new site it too expensive, so there are times when we just patch up, and pretty up their old site until they get enough new business come in and then have us build them a new one.
We believe in this stuff, and we know it can work. Now our customers are seeing that it does. They call us to tell us about new customers who found them on Google. They tell us about customers who said outright that the reason they chose their company over another was because of the quality of the website. People who have lost touch with them will go out and do a Google Search for their company, and actually stop to read the blog posts, and get excited.
Social Cindy herself knows it works. I got three calls this week off my website. I asked people how they found me, and they paused for a moment and said, I googled social media and your site came up. I think they were a bit bemused by that question, but keep in mind, we are both in referral groups, so we like to give the people who refer us business credit where credit is due.
If you could use some help with your social media or website, Social-Cindy.com builds websites in Orange County, in Sacramento, in Vero Beach, Sebastian, Melbourne and pretty much anywhere else in the USA. And we do it because we love it.
over and out,
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